15 communication ideas for judicial institutions
Živilė Navickaitė-Babkin, international expert of EU Project Pravo-Justice shared non-standard communication solutions, ideas of effective events and fresh views on conventional communication tools during webinar "Strategic Communications in the Judiciary" of training course "Model Solutions for Communication of Ukrainian Courts".
Communication aimed at litigants:
- Booklet, information handouts, explainer videos (procedural aspects, deadlines, course of process, etc.).
- Training and motivation of court staff (communication, interaction with the media, training, implementation of best European practices).
- Information on legal aid providers (shelters in cases of violence, shelters, psychologists, community lawyers, etc.).
- Online court fee calculator.
Communication aimed at the public:
- Celebrating Justice Day (either court day or lawyer's day, potentially with a "Doors Open Day" format and/or excursions).
- Lectures in schools (about the court and the judiciary, what it takes to become a judge, the difference between courts, etc.).
- Familiarization with the judiciary through a "TV series" or comment on an existing series/film by judges, or create your own series of videos on various topics and cases (fictional case studies).
- Training of social science teachers.
- Creating board and computer games.
Communication aimed at the media:
- Explanation of practical issues in the media by courts (including procedural issues, rights and obligations of the parties and participants, to communicate important, precedent-setting, instructive court decisions, etc.).
- Organize seminars explaining the relationship between journalists and the courts.
- Organize media interaction trainings for judges/spokespersons.
- Update and improve current principles of interaction with the media.
- Invite journalists to provide preliminary information on a permanent and uniform basis (to become a primary source).
- Publish more detailed articles with opinions and comments in order to communicate with the public.